Bheja Fry: i’m loving eat!

Bored with your regular bollywood meals from the Johars and Chopras, who serve you the same old butter-chicken or paneer butter masala in varied formats, only changing plates and the glasses that you hardly notice? then it’s time you taste Sagar Bellary’s latest french cuisine with desi ghee-rice and plain daal.

it seems the story is heavily inspired from a French movie (doesnt annoy me; we’re hardly an innovative tribe) and that very fact has drawing lots of flaks from the eminent critics (again that’s hardly surprising). see these critics are like those testers whose focus is solely upon finding defects. But as a consumer, interested only in the take-away experience, who cares to find the technical / strategical flaws? leave them to the movie jurors to decide for the awards.

So, the movie works for me. for two simple reasons: a. it lets me laugh a lot without the cheap treatment of double-meaning jokes and stupid caricatures (am i sounding a bit intellectual here ?) and b. engaging plot-outline and the stupendous performance of Vinay Pathak, who does full justice to the title giving a hair-raising experience to his tormentor in the film (Rajat Kappor), as well the audience who spilled the pop-corns everywhere.

So, HURRY, till the stock lasts and enjoy eating well-cooked and tasty BhejaFry. a pinch of salt more would’ve made it even better, but i’m not complaining…

Tell me who should’ve partnered with ‘BhejaFry the movie‘ like an increasing number of corporates are using movie themes to promote their products (Tata-bus / Honeymoon Travels, Hero cycles / Guru)?

Mentos – dimag ki batti jala de… could see a good opp to align their product here.

Music: My favorites 
Kaun-Kiska-Hua-Hai-Yahaan
Sab-Hoshiyaar

If Holi had no colors

What if you take the colors out of Holi? will we still call that a holi? watch out this little clip created by Code Red Films. and by the way, have a safe and happy Holi!!

War of Ads!

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The best Ad war in recent memory! they would even put Coke & Pepsi to shame!